01.
Branding
Branding is a must of your business!
Υour brand is your promise to your customer, it is derived from who you are, who you want to be and who people perceive you to be. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.
02.
Marketing
As a brand you need Marketing Goals!
Marketing isn’t simply an important part of business success – it is the business. Everything else in the business depends upon marketing.
The term “marketing” covers a lot of different activities – all associated with selling your company’s products and services. Advertising is the most obvious marketing activity, but so is consumer research, which better matches your product to consumer wants and needs. Product design, also, is a form of marketing, as it helps match your company’s products and services to known customer needs.
03.
Print and Digital Design
Design is our philosophy. We think about design in a unique way. It is a way of looking at the world and how we can improve it. Our design approach is pointed to the relationship between the end user and the brand. We go beyond the norm by clearly defining the over-arching brand promise and reverse design to achieve that goal. Simplicity is the core of our approach. Good design is powerful yet transparent.
Common uses of graphic design include corporate design, editorial design, way finding or environmental design, advertising, web design and communication design.
04.
Web Design & Development
Your Website is the mirror of your brand that’s why you have to get a good looking and easy navigating website!
The most important thing in Web Design is to follow the trends and technologies so you we always have a dynamic up to date website and properly designed. The simplicity in the design of a website can make the user experience unique and successful.
The word “Usability” is one of those “magic” words that every webmaster must have in mind. “Usability” describes a set of rules that make web pages easy to use, understandable and instinctive.
The goal is to make an Easy and understandable website.
How we do it?
Competitive Analysis. We research your competitors and build your digital brand with the ultimate goal of surpassing them.
Continuous improvement. A website is never a final version. We develop and develop your website in small steps so that you are always ahead of the competition.
05.
Social Media
It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort.
Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.
Customers aren’t interested in businesses that publish dry, corporate-style social media posts. Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are?
06.
Copywriting
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television.
07.
Public Relations
Public Relations is the management function that establishes and maintains mutually beneficial relationships between your organization and the public. Our goal is to create discipline which looks after your reputation, with the aim to earn understanding and support.
PR can play a critical role in achieving a competitive advantage by, for example, opening new markets.
In an age when corporate image is shaped & molded by the participation of the public, communication must be open, honest & transparent. This is why PR is today the core of any brand’s communication strategy. Our aim is to cultivate beneficial relationships for everyone.
Our team holds a well loaded quiver and offers the most effective ways to gain the best out of our services menu such as press office services (press releases etc.), media relations, influencer marketing, PR campaigns development and/or localization and more.
08.
Mass Media
Big impact, across all screens.
When it comes to branding, nothing can deliver reach quite like TV. Just like most media channels these days, it’s a dynamic landscape which is constantly changing. However, with the right relationships with media owners and an understanding of the opportunities, it’s a media channel that is available to all advertisers, big and small.
Let us know your core objectives, budget, and audience and we will do the rest.
We know the power the big (and small) screen can offer advertisers. With our expertise we can build TV campaigns based on real audience insight, and make sure your money is working as hard as possible.
Build genuine connections with radio advertising.
There’s a reason why radio is still a favourite with brands big and small radio advertising can not only increase brand awareness, but it can also lead to sales and business growth. People feel intimacy and companionship with their favourite radio station and that’s hard to beat.
09.
Events
An event can be large or small. It can be a press event, a press conference, a meeting with influencers or a company’s corporate event. It can revolve around a product launch, a grand opening or the completion of an activity.
The strength of a successful event though, lies in engaging the attention of participants; in their desire to have an experience that adds true value; in their substantial need to interact with other people, to feel part of a team, to take part in a live dialog, even to develop their potentials and to improve.
For us at THE OFFICE, an event is more than just distributing information or providing entertainment to invited guests. It is a valuable tool for uniting people around a happening, around a brand, or around an idea.
